Agents in Santa Clarita must go beyond traditional real estate marketing to stand out in this dynamic market.
Professional photos and listing copy are just the start. Capturing buyers’ attention also hinges on immersive digital experiences like virtual tours and 3D scanning tools, reaching out-of-state buyers, in addition to local buyers and investors.
Immersive real estate strategies speak to time-sensitive buyers and investors who don’t want to miss an opportunity to grow their portfolio in Santa Clarita. Take note of the following digital strategies for a new real estate marketing era.
Integrating 3D Scanning
3D scanning can add more dimension to virtual real estate tours, resulting in more immersive walkthroughs that capture the finer details of the space, including:
- Lighting systems
- Electrical and HVAC
- Building materials
- Depth and dimension
- Water systems
This process starts by 3D scanning or mapping the space first, creating a 3D model. A real estate agent can work with a designer experienced in scanning or Giraffe360, which is a 360 camera tool with digital twin technology.
Agents in the Santa Clarita homebuilding space would particularly benefit from 3D scanning that illustrates potential weather impacts, land components, and safety measures.
How to Prepare a Property for 3D Scanning
Agents should completely clean and declutter a property before conducting a 3D scan and tour. Since these tools use a 360-degree view, more details are captured. Depersonalizing the space also removes any identifying objects of the current owners, allowing prospective buyers to truly envision themselves living in the property.
Properties need quality lighting systems before scanning. Some homes may need a new lighting installation, complete with new overhead fixtures, lamps, and recessed lighting. Consistent lighting distribution also improves scans; closing curtains and blinds will prevent harsh window glares.
Remove any obstructions that could distract from the scan and tour. Opening all interior doors will also allow for a more seamless virtual walkthrough.
Including 3D Scans and Tours in Real Estate Marketing
After completing a scan and 3D tour, agents can integrate them into broader real estate marketing campaigns. They’re perfect for cross-promotion across platforms like social media, websites, and listing sites. Tours can also be shown in person during meetings.
Some listing sites have their own virtual tour tools and don’t allow uploads of outside files. In these cases, agents should choose their primary listing sites first, ensuring they’re using the right tools when producing tours.
After uploading a file, a site may have additional features like labels, key feature highlights, and dollhouse views that allow for more immersive engagement. Providing a complete spatial understanding helps buyers and investors make more informed decisions, which increases trust in your brand.
Integrating powerful social media sites, like Instagram and YouTube, into digital marketing material furthers reach, resulting in more relevant real estate brands.
Optimize for a New Era
Today’s real estate agents are embracing new methods for buyer engagement, creating more opportunities for local and out-of-state interest. This goal starts with creating 3D scans and tours that truly capture a property.
Investing in immersive digital experiences gives forward-thinking agents a true edge in the market. Start building a digital marketing stack that defines a tech-savvy real estate brand.
