Chamber’s Latino Business Alliance to celebrate Hispanic Heritage Month

Dancers from D'Wilfri DanceArt and Entertainment performed at the 2019 Hispanic Heritage Dancers from D'Wilfri DanceArt and Entertainment perform at the 2018 Hispanic Heritage Celebration, hosted by the Santa Clarita Chamber of Commerce on Wednesday, Sept. 18, 2019. Bobby Block / The Signal

The Santa Clarita Valley Chamber of Commerce’s Latino Business Alliance is set to kick off Hispanic Heritage Month with an interactive virtual celebration Wednesday.

During a cocktail reception, guests can choose a virtual table, network with any given small group, just as they would in person, and move around as desired to network with as many attendees as they wish, taking virtual networking to a whole different level. 

Once the program starts, guests can enjoy performances and congratulate honorees, with Santa Clarita Mayor Pro Tem Bill Miranda as the emcee for the evening.

The event is set to celebrate the rich Hispanic heritage and diverse businesses that help make SCV the great place it is, while honoring the achievements of Hispanic businesses in the SCV, including Lief Labs as Business of the Year and Paul De La Cerda as Community Leader of the Year.

“Both of our honorees are fully deserving of this recognition, and I am pleased the chamber is able to showcase them,” Nancy Starczyk, chair of the chamber board, said in a prepared statement. “Lief Labs has grown to become an exceptional company in the Santa Clarita Valley, and Paul De La Cerda has been working tirelessly with our Latino Business Alliance to continuously bring awareness to the Latino community.”

The Latino Business Alliance works to promote Latino-owned businesses, as well as enhance a company’s efforts with Latino customers and businesses.

The chamber strongly believes a growing Latino population is a vital part of the valley’s diverse and expanding business community, understanding the importance of providing assistance and support for Latino-owned businesses and working with members on how to best market to the Latino community.

“The chamber prides itself in working with our Latino community to ensure their voices are heard and are recognized for their many accomplishments around the Santa Clarita Valley,” Ivan Volschenk, managing partner for Evolve Business Strategies, which manages the chamber, added in the statement. “We are excited to bring a unique and entertaining evening to all.”

The Hispanic Heritage Virtual Celebration is scheduled 6 p.m. Wednesday. Tickets are $20 for members and $35 for non-members.

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