Video marketing is on a dramatic rise, and of course, for good reasons. Video is a powerful content medium for storytelling and boasts the potential to capture attention way better than content and images. Furthermore, most people prefer to share videos on different social media platforms. No wonder video should always be part of your digital marketing campaign to drive business growth.
However, launching a video marketing strategy that helps get more engagement and results is easier said than done. After all, there is more to running a successful digital marketing campaign than meets the eye. That is not to say you should steer clear from investing in the creation and distribution of videos.
The secret lies in understanding the ins and outs of video marketing, and you’re good to go. Fortunately, that’s what this guide will help you uncover today. Read on for surefire tips to create a killer video content strategy without the hassle.
Understand Your Target Audience
There is no way you can invest in a successful marketing campaign if you forget all about your target audience. They are the reason behind your campaign goals, and you should share content that resonates with them. Before doing anything else, be sure to understand your audience and set campaign goals.
Nothing is as frustrating as making great video content only to play it where your audience doesn’t exist. Go out of your way and gather consumer insights before you finally launch your video. That way, you won’t find yourself focusing on the wrong audience.
Define Your Video Marketing Budget
Investing thousands of dollars in your video project is not a guarantee it will turn out to be a huge success. On the contrary, failing to spend enough could also tarnish your brand reputation. To avoid overspending or under-spending on your video project, it is in your best interest to define your budget and stick to it from start to finish.
When defining your video budget, keep your campaign goals in mind. If you are running on a tight budget, you might be better off leveraging short videos for social channels like Instagram and Twitter. Things tend to be different for marketers with a large budget since there is no restriction on what video-sharing platforms to leverage.
Find a Great Video Marketing Platform
There is no shortage of excellent video marketing platforms to leverage for your campaigns. While they all help you promote your content and track the performance of each video, it is not to say you should choose one blindly. Remember, no video marketing platform is suitable for all businesses.
To increase the ROI of your marketing campaign, be sure to look for quality platforms that boast different ways to promote your videos. One of the best platforms worth counting on is YouTube, as it enjoys enormous popularity worldwide. This can be a great starting point for your brand as you examine what other platforms have to offer.
When searching around for the best video marketing platforms, be sure to factor in your company’s needs, budget, and needed functionality. You should also consider its user-friendliness, quality, and depth of analytics, not forgetting live streaming capability.
Master the Art of Storytelling
Many people count on popular social media platforms for entertainment purposes. Even though you want to reach your audience directly and make more sales, sharing branded video content won’t work to your advantage. There is a good chance people will ignore videos that purely focus on driving sales.
Rather than turning a blind eye as this happens, make it the norm to create video content that tells stories. You don’t have to go overboard since it is all about packaging your message in a captivating story. By telling a story in your videos, rest assured your viewers will feel more comfortable and emotional with your brand.
While you want to tell a story with your video content, never go overboard. No one will watch your video if it fails to capture attention within the first 5-10 seconds. Ensure your video tells your viewers why they should watch it within the first ten seconds to avoid losing them. If the video is interesting enough, they will have a reason to keep watching.
Promote Your Videos
Distributing your videos worldwide is no longer a hassle, unlike a few years ago. Depending on the platform you leverage, your video content can reach thousands or even millions within the shortest possible time. However, this can only happen if you know what it takes to promote YouTube video.
To lend a helping hand, you first need to optimize your video content for mobile and PC. If your video is mobile-friendly, you are likely to get more views since people can watch them on the go. Ensure you consider the platform you want to use and maximize your video marketing for mobile consumption.
What if you don’t have all the time in the world to promote your YouTube video and channel? There is no reason to panic since you can pay for YouTube promotion service and avoid the hassle of doing everything single-handedly. A reputable service provider will help you generate traffic, get more views, likes, and subscribers without pushing yourself to the limits.
The Bottom Line
Running video marketing campaigns is undeniably one of the best routes you can take to achieve business success and growth. For you to reap maximum benefits, you need to have the right video content plan and showcase some creativity. In addition, have your target audience in mind as they also play a vital role in the success of your marketing campaign.
It takes time and effort before you can finally create high-performing videos. No wonder you should never give up regardless of how things fare on in the long run. There’s nothing wrong with hiring professionals to help you out when the going gets tough. That is what you need to create a killer video content strategy without the hassle.