If you’ve seen a dip in your financial service progress recently, it might be time to look closer at the customer feedback you’ve been receiving.
Whether improving your financial service or keeping long-term customers, taking feedback and making improvements out of it will keep you ahead in the industry. After all, booming businesses are the ones that listen to their customers and act on their feedback.
And today, the most recent and effective tool for collecting feedback is QR Code Forms.
Want to know why feedback matters in the financial world? Or how QR code forms are the cheat code for efficient feedback collection? This is the complete guide to help you get started.
Reasons why feedback matters in financial services
Compliance and risk management
Customer feedback for financial services can highlight potential issues, such as unclear loan terms or security concerns, allowing you to address them before they become more significant problems.
Enhances service quality
Customer feedback shows where your services can improve, such as slow response times or confusing processes. Fixing these helps build trust and keeps customer satisfaction high.
Retain Customers for the long term
Moreover, when you improve your services based on customer feedback, you’re not just fixing problems—you’re building trust.
The more you listen to your clients and make changes that improve their experience, the stronger your relationship becomes. This trust makes them more likely to stick around and keep coming back for the long haul.
Informs product development
Feedback tells you what customers want. For instance, TD Bank uses customer feedback to improve its mobile app, which has resulted in a 25% increase in app usage and a 15% boost in customer satisfaction.
Insights like these help you enhance services and create features that meet customer needs.
Sparks new innovation
Your clients’ feedback doesn’t just help you improve what you already offer—it can spark new ideas. Listening to what your customers like and don’t like can reveal opportunities to develop new products or features you hadn’t considered.
For instance, if customers suggest a better way to use an existing tool, you might discover a whole new service to offer. Feedback opens the door to creative solutions that can keep your business growing.
Identifies market trends
By paying attention to financial services ratings and feedback, you can spot patterns that indicate the industry’s direction.
So, if several clients mention wanting more digital banking tools or have security concerns, it might be a sign that these areas have recently become relevant. Being aware of these trends helps you stay ahead of the competition.
How to effectively collect customer feedback for financial services using QR codes
Now that we’ve discussed why customer feedback is so important, let’s explore how to collect it efficiently for you and your customers.
Use Form QR code in customer feedback for financial services
QR codes are a simple and effective way to collect financial services reviews. By placing QR codes on receipts, brochures, or signage, you can provide customers with an easy way to access your feedback forms directly from their mobile devices.
They do not need to type in a URL or wait for an email—just a quick scan, and they’re on their way to providing valuable insights. This makes it easier for customers to participate and increases the likelihood of getting feedback.
Interactive QR feedback stations
Consider setting up a dedicated QR code station in your branches or offices. This could be a simple QR code on a poster or table, encouraging customers to scan and provide feedback as they wait.
You can even have an agent available to guide customers through the process and remind them how valuable their input is. This helps create a more interactive and engaging experience, making customers feel heard and involved.
QR code-based incentives for their feedback
Another effective way to encourage participation is by offering incentives in exchange for feedback. Rewards build loyalty and motivate customers to share their opinions, creating a positive customer experience for financial services.
Plus, with QR Codes, it’s easy for customers to access the feedback form and claim their reward—all with just one scan.
How to create a form QR code for customer feedback
- Visit the Form Creator website and create an account to save your work.
- Explore the default form template and available customization options.
- Create your form based on the specific feedback you need from your financial services customers.
- Click Preview to review the form and ensure everything looks correct.
- Once satisfied, generate the QR Code to create your scannable code. Be sure to customize the QR code to match your branding.
- Print or share the QR code via email, at stations, or on receipts to collect feedback.
Dominate the competition with an efficient feedback system
With the evolving financial services industry trends, customer feedback is a powerful resource for building loyalty, improving service, and driving growth.
Implementing an efficient feedback system using a form QR code generator can make the process easy, increase participation, and ultimately get the valuable insights needed to succeed.
Make the smart choice for your business and make the most out of customer feedback for financial services.