As the air grows crisp and twinkling lights begin to brighten our streets, the holiday season returns to Santa Clarita — bringing with it the warmth of tradition, community and togetherness. This time of year invites us to pause amid the bustle, reflect on what truly matters and celebrate the people and places that make our city feel like home.
One of the most meaningful ways to show hometown pride is by supporting local businesses. From cozy cafés to family-run boutiques, every purchase made close to home helps our neighbors thrive and keeps the spirit of the season shining bright right here in Santa Clarita.
Santa Clarita’s character is inseparable from its local businesses, and there’s plenty to explore close to home. From the shops, studios and eateries along Main Street in Old Town Newhall, to the Valencia Town Center with its mix of local and national retailers, these destinations make our city unique. Family-run cafés, bakeries and markets across the community showcase the diversity and creativity of our residents. Supporting them preserves the identity that makes Santa Clarita special and encourages new entrepreneurs to bring ideas to life.
Old Town Newhall is a perfect place to start. Around Main Street, you’ll find independent shops, galleries and studios alongside some of the county’s most talked-about eateries – from quick bites to curated dining experiences. Drop in for a painting class, browse a new exhibition or make your own arts and crafts at a local studio. Catch a show at The Main or Canyon Theatre Guild, then satisfy your sweet tooth with cupcakes, muffins, churros or cookies from nearby bakeries. Cap the night with a drink at a craft brewery, wine bar or cocktail spot; many offer patios, live music and rotating food pop-ups or partnerships with neighboring restaurants, making it easy to pair a pint or pour with great bites.
From casual after-work happy hours to date-night tastings, Old Town Newhall delivers a friendly, walkable vibe. Whether you’re after one-of-a-kind gifts, the latest fashions or handcrafted goods, this part of town rewards an afternoon of exploring – you never know what gem you’ll discover. On Saturdays, the Old Town Newhall Farmers Market adds to that energy, rain or shine, in the Old Town Newhall Library Branch parking lot. This certified market brings seasonal fruits and vegetables from small family farms, along with ranch-direct meats, eggs, artisan bread, baked goods and fresh seafood – 8:30 a.m. to 1 p.m. every week.
Buying local is more than a transaction – it’s an investment. The people who own, manage and work at these businesses are often our friends, family and neighbors. Their success sustains our local economy and helps families thrive here in the valley. Santa Clarita is home to more than 10,300 businesses that support over 98,000 jobs, allowing more people to work close to home and spend time with loved ones.
Each dollar spent locally supports jobs today and opens doors for future growth. In turn, many business owners give back by sponsoring school events, youth sports and nonprofits. It’s a cycle of support that strengthens the city year after year.
Spending locally also provides lasting public benefits. A portion of every dollar spent in Santa Clarita stays here and helps fund parks, the Santa Clarita Public Library, trails, public safety, street maintenance and community centers – the services that make daily life better for everyone. Shopping and dining locally isn’t just convenient; it’s a direct contribution to our shared well-being.
There are environmental benefits, too. Choosing nearby options can reduce fuel use and vehicle emissions, improving air quality and quality of life. Small, thoughtful choices made often add up to a cleaner, more sustainable city.
For inspiration, connect with the city of Santa Clarita on social media @CityofSantaClarita – where local businesses are regularly featured. These spotlights highlight everything from hidden culinary gems to long-standing favorites, making it easy to discover new places to visit and support.
Your support strengthens Santa Clarita today and helps ensure a welcoming community for generations to come. To learn more about local businesses and economic development, visit ThinkSantaClarita.com.
Councilman Jason Gibbs is a member of the Santa Clarita City Council and can be reached at [email protected]
