LOS ANGELES – Zappos.com, the online retailer known for its exceptional customer service, announced it will work for a second year with Best Friends Animal Society to sponsor pet adoptions this holiday season. Beginning on Black Friday and continuing through Cyber Monday, customers will have the opportunity to adopt a dog or cat through the Zappos.com Pawlidayz initiative. The company has pledged to donate a total of $1.25 million to Best Friends Animal Society. “Zappos is excited to work with Best Friends Animal Society for a second year this holiday season,” said Steven Bautista, Karma Kommando at Zappos.com. “Thousands of dogs and cats are in need of loving homes and we want to give all of our customers the ability to make a difference in their lives.” Every day across the United States, 9,000 animals are euthanized simply because they don’t have a place to call home. It is Zappos’ and Best Friends’ goal to see 9,000 dogs and cats adopted between Friday, November 25 and Monday, November 28. During one of the busiest shopping times of the year, Zappos encourages customers to spread holiday cheer and take the time to make a difference in the life of an animal by providing a dog or cat with a forever home. More than 115 shelters, rescues and humane organizations across the United States will participate in the initiative, allowing customers nationwide the opportunity to save a furry friend this holiday season. “We’re excited to partner with Zappos for the second year in a row on this holiday promotion,” said Gregory Castle, co-founder and CEO of Best Friends Animal Society. “Every animal that finds a permanent loving home helps us to get one step closer to Save Them All.” The Best Friends Pet Adoption & Spay/Neuter Center in Mission Hills and the NKLA Pet Adoption Center in Los Angeles are embracing the promotion with extended hours to mimic retail shopping opportunities, opening at 8 a.m. on Black Friday and staying open until 10 p.m. On Saturday, the centers will be open from 8 a.m. to 10 p.m. and on Sunday, 8 a.m. to 8 p.m., resuming normal business hours on Monday from noon to 8 p.m. “The holidays are an incredibly popular time to add a pet to the family, so we are very grateful to Zappos.com for helping us make adoption even more appealing. So, instead of a laptop, consider bringing home a lap dog or cat that will give you a lifetime of love and companionship,” said Marc Peralta, executive director of Best Friends Animal Society – Los Angeles. All of the pets at the Best Friends Pet Adoption & Spay/Neuter Center originally came from one of the six Los Angeles Animal Services shelters, which are also participating in the Pawlidayz promotion. Hundreds of dogs, cats, and kittens of all ages and sizes will be available to choose from and each pet is spayed or neutered, micro-chipped, vaccinated, and ready to go home immediately. “Not only will you get a great deal, you’ll save two lives with every adoption – the pet you bring home and the pet that now has space to come into the city shelter or one of our centers,” Peralta said. To follow the adoption excitement, search #Pawlidayz on Facebook, Twitter and Instagram. To adopt an animal this holiday season or learn more about the campaign, please visit Zappos.com/Pets. To learn more about Best Friends Animal Society or make a donation, please visit www.BestFriends.org. To learn more about Zappos and the company’s new loyalty program, Zappos Rewards, please visit http://www.zappos.com/. The Best Friends Pet Adoption Center & Spay/Neuter Center is located at 15321 Brand Boulevard, Mission Hills. For more information, visit www.bestfriendsla.org or call (818) 643-3989.The NKLA Pet Adoption Center is located at 1845 Pontius Avenue, Los Angeles. For more information, call (424) 208-8840 or visit www.nkla.org. About Best Friends Animal Society Best Friends Animal Society is the only national animal welfare organization focused exclusively on ending the killing of dogs and cats in America’s shelters. A leader in the no-kill movement, Best Friends runs the nation’s largest no-kill sanctuary for companion animals, as well as lifesaving programs in partnership with more than 1,300 rescue groups and shelters across the country. In Los Angeles, Best Friends leads the No-Kill Los Angeles (NKLA) initiative, which is focused on ending the killing of dogs and cats in city shelters by 2017, and operates two centers, the NKLA Pet Adoption Center in West L.A. and the Best Friends Pet Adoption and Spay/Neuter Center in Mission Hills. Since its founding in 1984, Best Friends has helped reduce the number of animals killed in American shelters from 17 million per year to an estimated 4 million.