Cinema Scene Marketing, a unit of Valencia-based Vision Media Management Co., has completed a 90-day pilot digital signage installation at Cinépolis Luxury Cinemas Westlake Village, and will install signage at the other six Cinépolis USA theaters in California.
“Because Cinemas Scene’s digital signage solutions allow us to engage with moviegoers from the moment they walk through our doors, we are pleased to continue our relationship with them across all of our California theaters,” said April Mendoza, vice president of sales and marketing for Cinépolis USA. “Cinema Scene’s immersive digital signage solutions, which are backed by cutting edge software and user-friendly content management systems, afford us the opportunity to further showcase our theater offerings and demonstrate what sets us apart from the rest.”
Cinépolis USA, headquartered in Dallas, is part of Mexico-based Cinépolis, the world’s fourth-largest movie theater circuit. Cinépolis entered the U.S. market in 2011 and has 16 luxury cinemas in five states. The chain features automated fully-reclining plush leather seats, in-cinema dining and wait service at the touch of a button, a gourmet menu, and a full bar.
“I know the entire Cinema Scene team looks forward to continuing our pioneering work with Cinépolis USA and leveraging or proprietary software to drive incremental concession revenues and increase overall guest satisfaction for this global brand,” said Joe Ross, managing principal of Cinema Scene, based in Overland Park, Kan. As Cinépolis USA continues to expand and acquire new theaters across the U.S., the brand plans to extend its partnership with Cinema Scene. In addition to Westlake Village, Cinépolis USA’s California theaters are in San Diego, Carlsbad, Laguna Niguel, Pico River, Rancho Santa Margarita, and Vista.