Optimize founder Emmer to speak at COC Chancellor’s Circle


Marc Emmer will be the keynote speaker at the College of the Canyons’ next Chancellor’s Circle event on Thursday, April 12.

The founder of the Valencia-based consulting firm Optimize, Inc., Emmer will discuss business strategy and other insights from his recently published second book, “Momentum: How Companies Decide What To Do Next.” The 4 p.m. program at the Dr. Dianne G. Van Hook University Center will be followed by a book signing and panel discussion on value creation.

In his book, Emmer detailed the 12 trends expected to reshape the business environment over the next 25 years – including shifts in monetary policy, electric mobility, geo tracking, digital banking, and on-demand labor.

“Looking into the future is not like a crystal ball; scenarios consider facts already in evidence today,” Emmer said in a news release. “Those who prepare for the things they can plan are in a better position to react to the things they cannot. We look at the future so we can decide what to do today.”

For tickets and additional information, go online to https://www.eventbrite.com/e/the-secrets-of-growth-companies-10-methods-to-double-your-business-in-five-years-tickets-43462467410.

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