LoveRide returns from hiatus

Bikers starting their ride to the event. PHOTO COURTESY HARLEY DAVIDSON OF GLENDALE

After a four-year hiatus, the world-famous motorcycle event LoveRide is back to celebrate its 33rd year and raise money for charity on Sunday, Nov. 10. The ride will lead to Santa Clarita Harley Davidson off Centre Pointe Parkway, where participants can enjoy a barbecue plate, beer, live music and more. 

Registration for the event starts at 9 a.m. at Harley-Davidson of Glendale, and kickstands are up at 11 a.m. All riders and guests must purchase tickets to attend the event. Tickets are available online for $150. Proceeds from the event will go to the SCV Education Foundation, according to

The SCV Education Foundation is one of LoveRide’s benefactors this year, according to the LoveRide website. This foundation promotes innovation and excellence in education through community engagement and investment opportunities in the 55 local public K-12 schools, the SCV Education Foundation website states. 

Tickets include collectible LoveRide merchandise, a barbecue plate prepared by Backbeat BBQ and non-alcoholic refreshments. Beer from 805 will be available for purchase at the event. 

Even during the ride’s hiatus, the Love Ride Foundation was still active. Oliver Shokouh, chairman and founder of LoveRide, felt the board members were tired and in need of a recharge so he issued a hiatus, according to LoveRide32’s website. 

As riders enjoy their meals, Chevy Metal, a 1970s dirt rock cover band, will be performing throughout the event. Longtime attendees Robby Krieger and Emilio Rivera will be present, along with other special guests.

“All bikers, all riders are welcome to attend,” says the LoveRide website. 

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