Lief Labs appoints chief business officer

Lief Labs Chief Business Officer Nathan “Nate” Cox. Courtesy

Lief Labs, a Santa Clarita-based nutritional supplement manufacturing company, announced the appointment of Nathan “Nate” Cox to the newly established role of chief business officer.

After serving as Lief’s vice president of sales and marketing for the past three years, Cox is now set to lead Lief’s corporate expansion into new business areas, key industry partnerships and venture investments with the formation of the Business Development Department.  

“I am very excited to be taking on this new CBO position at Lief, particularly at this pivotal time as the challenges of the pandemic have placed an increased focus on health and nutrition and a rising demand for nutritional supplement products,” Cox said in a prepared statement. “Among the rewarding work I’ve been able to accomplish at Lief, includes diversifying the firm’s client portfolio to new markets abroad in over 40 countries, and I greatly look forward to expanding our footprint even further geographically and into new ventures, including the continuation of the Lief Cares Nonprofit Division.” 

Cox brings over 10 years of health, wellness and nutrition industry experience, whose key accomplishments include helping transform Lief Labs’ image from a manufacturer to a leading product development and ideation expert.

“I am proud to have witnessed Nate’s professional growth and development over the last few years. His ascension to Lief’s chief business officer is well deserved. Nate is an outstanding person who epitomizes the leadership role both as a person and a professional. Coupled with his zest for continuous learning and business acumen, he will be instrumental in continuing Lief’s rapid growth,” Adel Villalobos, CEO and founder of Lief, said in the statement. “Nate has already helped Lief make tremendous strides. I can only imagine and am extremely excited to see what Nate will accomplish as a corporate leader.” 

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