WHO or the World Health Organization had declined COVID-19, coronavirus the global pandemic. This has affected us in numerous ways and still has lots of unknowns. This pandemic has effected the health of people and it has created a huge impact on the businesses all around the world.Both small and big businesses are experiencing the changes in the business.
According to Google, since it started, the search interest in COVID-19 has increased by two hundred sixty percent. With the increase in the search trends, there has been a surge in the traffic for the related topics and products that has direction connection to the pandemic.
Companies have been watching closely the changes in their business and taking actions to make things work. They are also taking measures to provide for their employees as well. Business owners take steps to make sure that there is few disruption in the system and list of customers.
As the search rates are increasing business are coming online. Google ads and advertisements on other platforms have become a medium to increase business. Among all the social media sites that are used today, Instagram has made a huge name. Followers are the ones who help spread the products and services faster and making things a bit easy. Companies and individual sellers are using websites such as Famoid to buy followers for the Instagram account.
How Facebook And Google Responding To COVID-19?
Along with making things easy for the people to learn about symptoms of corona, travel advisories and vaccine information, Google and Facebook is eliminating the content on the other social media sites that promises to prevent Covid-19 rather than seeking medical attention. These are also blocking the advertisements which capitalize Covid-19. This is done to avoid any exploit in the situation.
Now the question is whether it will affect you or not. The answer to this is a simple No, unless, you are not using messaging in the advertisement copy which claims to prevent, cure or treat corona virus. This changes causes a minimum effect on the accounts that are paid.
Though the policies of these platforms will not cause any impact on the account and it results in the marketing changes. Following are some strategies which will help adjust and prepare accounts.
Review Your Accounts
It is always crucial to stay on the top of how the trends change in the market. It can affect the paid social media account and search along with changing the impression volumes and click to changing the price.
The paid search shows the current market. The advertisements of the Google during the time of Covid-19 will help you to get better picture of the metrics. You can also listen to the podcasts that are available online.
Communicating efficiently and effectively is the key that is suggested by the experts to maintain the relationship with the customers. In most of the cases, the advertisers must have trust with the potential and current customer through emails or the information provided on site.
Though Corona virus is still going on, it does not have much effect like it had in the beginning. Small companies can use different marketing techniques and strategies to increase their business and gain customers.