Logos proposed for new water agency unveiled
By Jim Holt
Monday, December 4th, 2017

The look, character and symbol of Santa Clarita Valley’s brand new water agency were scheduled to be unveiled in the form of a single identifiable logo introduced during special joint meeting of the new agency’s transition team Monday night.

Water official hope to pluck one suitable logo from a number of graphic images presented to the public for consideration Monday.

With less than a month to go until the Santa Clarita Valley Water Agency goes into effect, members of both the Castaic Lake Water Agency and the Newhall County Water District called a meeting at the Rio Vista Water Treatment Plant to discuss the vision and mission of the newly-created agency but also to settle on a logo to convey those ideals.

“Several potential logo concepts will be presented publicly at Monday night’s joint NCWD/CLWA board meeting,” CLWA General Manager Matt Stone told The Signal prior to the meeting.

“Part of that will include public comment,” he said.

“If the board likes one concept or some combination of ideas, that guidance will be used by our consultant to help finalize the new logo,” Stone said.

The logo is expected to serve as an identifiable brand that immediately conveys what the new agency is all about.

Board members of both water agencies are expected to choose from a number of graphic images put together by staffers these past couple of months.

The new system of distributing water throughout the Santa Clarita Valley gets underway Jan. 1, 2018 as a result of the passage of SB634 which created one water agency after the water wholesaler and retailer sought legislation to consolidate, putting aside their differences and settle prior litigation.

“I suspect we’ll get some good ideas,” Stone said in October, referring to the CLWA’s in-house logo campaign.

“People can go a lot of different ways on this,” he said. “It was meant to be fun.”

Although the logo-search has not been finalized by either of the out-going soon to be obsolete agencies – the CLWA and NCWD – it was one of many items of discussion raised at a joint meeting in October.

“The logo should reflect our mission statement and values,” Steve Greyshock, spokesman for the NCWD, speaking on behalf of the NCWD regarding its ongoing involvement in the emerging new water agency.

“The logo is part of our overall development,” he said Friday, noting the issue of selecting an appropriate logo is likely to become an agenda item for the second of three public meetings on the transition.



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Jim Holt

Jim Holt