City launches Sammy Clarita website

Keeping it in the family, Darth Vader, right, and Kylo Ren, left, use the force while they flank Sammy Clarita at the Dia de los Niños book festival on Saturday. Ryan Mancini/The Signal
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Fans of the city’s furry mascot Sammy Clarita can now learn more about him and keep up with city happenings via a newly launched website.

Those who visit will be welcomed with a colorful display of information including a biography on the horse mascot, downloadable English and Spanish versions of a Sammy Clarita book, which launched earlier this year, and a coloring book edition.

“Sammy helps share information about the city, our valley’s history and what services the city provides,” said City Communications Manager Carrie Lujan. “We wanted residents to be able to read his book, download the coloring book option and share photos of Sammy and his friends — all while learning more about Santa Clarita.”

Stuffed animal versions of the horse have been hidden at various city locations during events as part of a social media scavenger hunt, which dozens of parents and children have participated in by sharing pictures on the city’s Instagram page (@cityofsantaclarita) using the hashtag #IFoundSammyClarita.

The “Find Sammy Clarita” section of the website provides instructions on how to participate in the scavenger hunt.

Although only intended to last one year for a city campaign, Sammy Clarita is here to stay as he has grown in popularity among the community since his introduction in 2017 for the city’s 30th anniversary, said Lujan.

The mascot has made several appearances throughout the city including hospital visits, the Cowboy Festival and, most recently, a ribbon-cutting at the Old Town Newhall Library to celebrate donations from the Friends of Santa Clarita Public Library that helped improve the library’s children area.

The latter event fell in line with the mascot’s focus area for this year, which is “celebrating the Santa Clarita Public Library,” the city said in a news release.

In February, Mayor Marsha McLean and Sammy Clarita introduced young library visitors to the city-produced book, titled “Sammy Stories — Meet Sammy Clarita,” for which printing costs totaled around $1,000. Like the publication, the website was also “done entirely in-house so (there was) no outside cost,” according to Lujan.

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