A sales funnel is a strategy used by many entrepreneurs to make prospects become customers. These prospects will go through a process that resembles a funnel. They will enter as a cold lead, and as they go near the end of the funnel, the leads become warmer, making them a sure customer of your business.
If you are an entrepreneur looking for an effective way to gather customers, then a sales funnel can be an excellent option. Here are the steps that you should follow to ensure that the sales funnel you will create is effective.
Step 1: Generate a Landing Page
The first step you should take when establishing a sales funnel for your business is to create a landing page.
A landing page is a stand-alone web page created solely for the use of marketing or an advertisement campaign. It is where you will redirect your leads for them to acquire the product or service you are selling.
It is also where the prospects will know about your business and what you offer. There are many ways a prospect can land on your landing page. Some may click an ad or a link from social media that redirects them to the landing page. Others might have signed up for a webinar or downloaded an ebook that brought them to your landing page.
When creating a landing page, you should include a clear description of your company and its mission. You should also clearly describe the products and services you are offering for the leads to have a clear understanding of who you are.
Step 2: Create an Irresistible Offer
Once you create your landing page, it is time to attract leads to the landing page you created. To do this, you should make an irresistible offer that is valuable to your prospects. This offer should contain a solution to their problem, which they can acquire in exchange for your info.
One example here is offering a free webinar that the prospects need to enroll in by providing their name and email address. These two pieces of information are what you will only need to run a sales funnel.
Step 3: Nurture Your Leads
Once you have flooded your list with prospects, you should ensure that you will nurture them. A way to do this is to provide them with content that will educate them, especially about your business and the products and services that you are offering. It is the step that will drive growth into your sales funnel by boosting your lead’s interest.
You should also check how Nectar explains how to drive growth in your sales to ensure that you will boost your profit, especially by using the sales funnel approach. Once you nurture them, you should also ensure that you stay in touch with them regularly.
Step 4: Seal the Deal
If you want to ensure the deal, you must make your offer irresistible to the leads in a way they could not refuse it. It is how you can also seal the deal with your prospects. A few ideal examples can be a free trial, a freebie, a discount, or a product demonstration.
Step 5: Keep Your Funnel Going
Once you have your processes going, the last thing you should do is to keep it going. When you come to this step, it is likely that your prospects have become paying customers or decided not to purchase your product or services.
In whatever scenario your prospects will become, you must continue a good relationship by communicating.
If the leads become your customer, you must not stop building a relationship with them. You can do this by providing a continuous education about your products or services. You should also engage with them frequently to ensure that their trust in your business will strengthen.
Offering an excellent service or a quality product is one of the ways you can ensure that they will stay as your customers. Moreover, you might want to give your loyal customers a loyalty discount and freebies.
Step 6: Boost Your Sales Funnel
Your work here is never done. Even after building a successful sales funnel, you should never stop finding a way to boost it and see whether you are earning more prospects or losing it.
Identify in what areas your prospects move smoothly from one stage to the other and focus more on that particular area.
Evaluate from the top of the tunnel and see how well your content is doing. Is it still bringing in more prospects, or is it not doing well, unlike before?
Maybe, you will need to update your content to what is currently relevant to your target market. This way, you can attract more leads into your funnel and help it grow continuously.
Start Using a Sales Funnel
There are so many ways to market and drive sales into your business. However, one of the most effective strategies that many entrepreneurs are going through today is the sales funnel. So, if you want to drive in more sales and increase profitability, start creating your sales funnel and see your business grow.
