Do you have an event coming up and want to give attendees a memorable gift? Personalized socks are a fantastic option for anyone who wants to offer event attendees something that will continue to promote their business and provide them with brand exposure.
However, one question remains: how do you buy personalized, branded socks?
First, you need to decide on a few things before you begin your order.
Decide Why You Need Branded Socks
Do you know why you need branded socks? A few of the most common reasons are listed below.
For Promotional Purposes
If you’re trying to promote your brand, you need to answer the following questions before deciding if socks are a good choice for you:
- How will socks help you reach your promotion objectives?
- Can you effectively use socks to tell your brand story?
Once you know your objectives and brand story, you can then determine if socks are the right promotional tool for you.
Matching Audience Style
Branded socks must be seen, but with so many audiences to choose from, it can be difficult to be seen. In all cases, you need to match the audience’s style, such as:
- Athletic socks
- Formal socks
- Casual socks
Matching the socks to your audience’s style will improve the odds of them wearing the socks.
To Be Cozy
The final reason to buy custom socks is to offer the recipient something comfortable to wear. For example, perhaps you’re ordering baseball socks for a team and want to purchase socks that the team will love to wear.
In this scenario, the socks must be:
- Comfortable to wear
Sometimes, the reason to offer personalized socks is that you want yourself or someone else to be comfortable.
Once you know the reason and purpose for your socks, you’ll need to consider your budget. How much can you spend? A lot of costs will come from:
- Sock style
- Level of customization
If your budget is too small, you may find that personalized socks are outside of your price range. It’s best to begin looking for manufacturers and inquire about pricing early on. If you only need a dozen pairs of socks, it’s very unlikely that you’ll find a team who will customize the socks for you at this low production size.
A lot of time is put into the setup process for new sock orders, so be sure to discuss your options with the manufacturer first to ensure that you can afford the purchase.
Socks can be fun and exciting, or they can be solid colored with a classy logo. Socks for black tie events are going to be different from those you give out at an event for electronics. You want to do a few things to get the most out of the socks you purchase:
- Ask the manufacturer if they supply their own designers. A few sock sellers will provide you with access to their design team, who will be responsible for bringing your ideal vision for your socks to life.
- If no design team is provided, you need to sit down with your own designers to discuss the look of the socks you’re personalizing.
The design will take a lot of time and effort to complete. You can ask the manufacturer for basic design dimensions so that you can create a design that will fit the socks properly. However, you’ll also want to consider adding your:
- Business name
Creating unique socks is easy with so many color and style options available.
Finally, it would help if you found a manufacturer who will create custom socks for you. You’ll need to do your own due diligence here to find someone who will create socks in the quantity you prefer. Often, there will be minimum order requirements because a lot of time and effort goes into the initial production process.
Whether you want socks on your hands for a special event or you need formal event socks to hand out, there are a lot of options. You should work through the list above first before sourcing your socks from a manufacturer.
Contact potential manufacturers to find out if they offer:
- Personalization options
- Bulk orders
Once you find a supplier, the rest is easy: send them your design, place your order and wait for the socks to arrive at your doorstep.