5 Best Tools for Tracking Brand Visibility in Google AI Mode (2026) 

Google AI Mode is Google’s dedicated conversational AI search experience, distinct from the AI Overviews that appear inline in standard search results. It offers full AI-generated answers to complex queries, similar to platforms like ChatGPT or Perplexity, but integrated directly into the Google ecosystem. Brands that rank well in traditional SEO may still be invisible in AI Mode due to different citation logic and source selection. Tracking AI Mode requires dedicated prompt-based monitoring, not just traditional rank tracking, to understand how your brand is represented in these direct AI syntheses. 

5 AI Mode Tracking Tools at a Glance 

Top 5 Tools for Tracking Google AI Mode  

Peec AI 

Peec AI is designed for teams that need Google AI Mode tracking included in their base plan, along with daily refresh rates and actionable recommendations. It offers a strategic layer on top of analytics, providing a prioritized action queue tied directly to competitor citation data. 

Key Features 

Peec AI offers an Actions feature that translates AI visibility data into a prioritized to-do list, bridging the gap between identifying issues and executing solutions. Instead of manually sifting through URLs, Peec AI groups sources into logical opportunities with priority scores. This includes On-Page (Owned) recommendations for your own website, such as creating or optimizing content based on competitor pages cited by AI models. It also provides Off-Page (Earned) recommendations for third-party sites like editorial listicles, UGC platforms (Reddit threads, niche forums), and reference sites (Wikipedia), which influence AI responses. Each action comes with a Relative Opportunity Score (1–3), indicating its importance, allowing teams to focus on high-impact tasks. For example, if a competitor is cited for “Safety” in a Reddit thread, Peec AI suggests joining the discussion with expert advice. 

The platform provides API access supporting both MCP and REST API, which allows AI visibility data to integrate with various business tools, from CMS to CRM and BI dashboards. This means data is not confined to an SEO tool but appears in software executives use for decision-making, such as WordPress for content editors or Google Looker Studio for C-suite dashboards. Peec AI also offers an MCP (Model Context Protocol) server, transforming it into an active AI collaborator within existing tools like Claude or VS Code. This eliminates context switching, allowing users to fetch live data in natural language and leverage AI-powered reasoning directly within their chat or code editor. Built-in slash commands facilitate pre-made workflows for weekly visibility pulses or competitor analysis. 

Peec AI offers model flexibility, allowing users to select which AI models are most relevant to their audience, focusing budget and effort on the platforms that matter most. It offers 9 AI models to track –  each plan includes 3 of the user’s choice: ChatGPT, AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity, Gemini, Grok, Claude Sonnet 4, and GPT 5 Search. The platform provides citation intelligence, which means users can track the exact sources shaping AI responses in their industry. It also monitors brand mention frequency, showing how often AI Mode mentions a brand across search responses. Competitive benchmarking allows brands to compare their visibility against rivals in any market, while sentiment analysis reveals how AI Mode portrays a brand. Finally, Share of Voice (SoV) quantifies a brand’s presence in AI conversations compared to competitors. 

Pricing 

Peec AI offers distinct pricing tracks for Brands and Agencies. 

Pricing For Brands: 

• Starter: $95/mo –  50 prompts, 3 models, 1 project, 1 country per project, unlimited users, daily tracking. This plan is suitable for single-brand monitoring. 

• Pro: $245/mo –  150 prompts, 2 projects, unlimited users, daily tracking, 1 country. 

• Advanced: $495/mo –  350 prompts, 5 projects, unlimited users, daily tracking, multi-country. 

• Enterprise: Custom –  custom prompt tracking, unlimited projects, unlimited users, daily or weekly tracking, unlimited countries, API access, SSO, dedicated support, custom onboarding, Slack community. 

Pricing For Agencies: 

• Essential: €205/mo –  10,000 credits, unlimited users, 3 projects, unlimited client seats, 3 active pitch projects, 25 prompts per pitch projects. 

• Growth: €425/mo –  25,000 credits, 10 projects, 5 active pitch projects, 50 prompts per pitch projects. 

• Scale: €675/mo –  65,000 credits, 25 projects, 7 active pitch projects, 75 prompts per pitch projects. 

• Comprehensive: Custom –  Unlimited credits, unlimited projects, unlimited users, unlimited client seats, 10 active pitch projects, unlimited prompts per pitch projects, multi-country, Looker integration, API access, SSO. 

Peec AI vs. Typical AI Mode Tracker 

Pros 

• Real-time tracking of custom prompts, updated daily, which means teams can react quickly to changes in AI visibility. 

• Full AI visibility profile generation for brands and competitors, providing a complete picture of market presence. 

• Detailed sentiment alerts with exact cause and negative phrases, allowing for targeted reputation management. 

• Prioritized refresh queue for content based on AI retrieval rate trends, ensuring content optimization efforts are focused on high-impact areas. 

Cons 

• API access is unavailable on Starter and Essential plans, which means smaller teams cannot integrate data into custom dashboards without upgrading. 

• Looker integration is unavailable on Starter and Essential plans, limiting advanced BI reporting for entry-level users. 

• Multi-country tracking is unavailable on Starter and Essential plans, requiring higher tiers for global brand monitoring. 

Notable Results 

• “Our blog posts started ranking for targeted ChatGPT and Perplexity prompts within 24 hours.” –  Sepy Bazzazi, Head of Marketing at Glide. 

• “We’ve been able to prioritize our content strategy and drive a 5x year-over-year increase in traffic and demo requests from LLMs.” –  Jon Gitlin, SEO Strategist. 

• “Peec AI provides exactly the critical insights we need to stay competitive in the ever-evolving world of search.” –  Artur Kosch, General Manager. 

LLMrefs 

LLMrefs is a budget-friendly option for teams seeking AI Mode tracking, offering a flat $79/mo price that includes AI Mode coverage and unlimited seats, with a weekly refresh cadence. 

Key Features 

LLMrefs provides Brand Mention Monitoring, which means it tracks how often a brand is cited as a source in major AI answer engines like ChatGPT, Perplexity, and Google’s AI Overviews, offering instant visibility. It also includes Citations and source analysis, allowing users to understand which external sources are influencing AI responses. The platform calculates AI Share of Voice (SOV), a metric that shows the percentage of times a brand is mentioned or cited compared to competitors across specific queries. Content Gap Identification is a feature that flags topics where AI engines reference competitors instead of the user’s brand, providing actionable content opportunities. LLMrefs also offers auto-prompt generation and an AI crawlability checker, which helps ensure content is accessible to AI models. It tracks 10 AI engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Microsoft Copilot, Meta AI, and DeepSeek. 

Pricing 

LLMrefs offers a single plan: 

• All in One: $79/month –  500 prompts tracked (brand mentions, sources, and fan-out queries); weekly AI visibility reports (auto-refreshed). This plan includes Google AI Mode. 

Pros 

• Measures brand visibility across AI search engines, providing a unified view of presence. 

• Offers LLM visibility insights within 5 minutes, allowing for quick initial assessments. 

• Identifies content opportunities, which means teams can prioritize content creation based on AI citation gaps. 

• Tracks AI visibility trends over time, enabling long-term strategy adjustments. 

Cons 

• The platform does not offer daily tracking, with reports refreshed weekly, which may be a limitation for campaigns requiring real-time adjustments. 

Notable Results 

• “LLMrefs is one of the only accurate tools on the market that allows you to track keywords you want to be mentioned for on AI, and it gives you content gaps!” –  Dan Francis, Owner, Level Up Leads. 

• “LLMrefs helps me uncover the hidden relationships between entities, topics, and terms. It’s brilliant for mapping out content clusters and improving relevance with less guesswork.” –  Joe Davies, CEO, fatjoe. 

• “I’ve tried a lot of the LLM tracking tools and I absolutely love LLMrefs” –  Jessica Redman, SEO Consultant, Digiheads. 

OtterlyAI 

OtterlyAI provides solid AI Mode coverage, but it requires a paid add-on on top of the base plan price. It is suitable for teams already invested in OtterlyAI’s ecosystem and willing to pay extra for AI Mode. 

Key Features 

OtterlyAI offers AI Search Monitoring and AI Answer Tracking, which means it tracks how brands appear in AI-generated search results. Its GEO Audit feature provides a “Model-by-Model” breakdown of visibility across various AI platforms. The platform includes AI-powered keyword research, which helps identify queries aligned with generative search behavior, giving users a competitive edge. Search Prompt Monitoring allows users to create, manage, and monitor prompts across major AI search platforms. Users can also generate Unlimited Brand Reports, which means they can share performance data without restrictions. OtterlyAI base plans track 4 engines: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Google AI Mode and Google Gemini are available as paid add-ons. 

Pricing 

OtterlyAI offers several plans, with Google AI Mode available as an add-on. 

• Lite: €29/mo –  15 search prompts, 1 Workspace, 1,000 GEO URL Audits/month. Google AI Mode is available as a €9/mo add-on. 

• Standard: €189/mo –  100 search prompts, 5,000 GEO URL Audits/month. Google AI Mode is available as a €59/mo add-on. An additional 100 search prompts are available as a €99/mo add-on. 

• Premium: €489/mo –  400 search prompts, 10,000 GEO URL Audits/month. Google AI Mode is available as a €149/mo add-on. 

• Enterprise: Custom –  Custom Search Prompts. 

Pros 

• Supports monitoring AI visibility at scale, which means it can handle extensive tracking needs for larger organizations. 

• Provides actionable content and PR strategies, helping teams translate data into execution. 

• Enables efficient management of multiple client projects, making it suitable for agencies. 

• Helps brands stay relevant as search shifts towards AI, ensuring ongoing visibility. 

Cons 

• The Lite plan is limited to 15 search prompts and does not support additional prompt add-ons, restricting smaller-scale tracking. 

• Google AI Mode is a paid add-on across all plans, which means it incurs extra costs on top of the base subscription. 

• AI engine add-ons cover up to 1,000 prompts; higher volumes require contacting support, which can add complexity for large-scale needs. 

Notable Results 

• Recognized as a Cool Vendor in the 2025 Gartner® Cool Vendors™ for AI in Marketing report (vendor claim). 

• Trusted by enterprise brands including xxxlutz, Opera, Avis Budget Group, A1 Telekom, Sportradar, Auto1, SmartRecruiters, and Visit Denmark (vendor claim). 

Scrunch AI 

Scrunch AI offers enterprise-grade AI Mode tracking alongside 9 LLMs and SOC 2 compliance, making it suitable for large organizations with complex needs and strict security requirements. 

Key Features 

Scrunch AI’s Sources module provides a detailed view of the websites AI models use for answers, which means users can identify influential sources. The Site Audit tool allows users to view specific web pages as an AI bot would, helping to optimize content for AI consumption. It offers flexible export tools, enabling users to export prompt performance data for content generation at scale. AI Search Trends surfaces prompt-volume signals to inform content priorities (3 topics on the Core plan; custom on Enterprise). The Prompt Manager allows users to create, manage, and monitor prompts across major AI search platforms. Scrunch AI also features an AXP (Agent Experience Platform), available on Enterprise, which works on top of existing websites to enhance AI visibility without requiring a separate CMS workflow. The Core plan tracks 4 engines: ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. Google AI Mode requires the Enterprise plan, which covers all 9 LLMs. 

Pricing 

Scrunch AI offers two plans: 

• Core: $250/mo –  125 unique prompts, 5 site audits/month, 1 brand workspace, 5 user licenses, 1 country, 2 languages, 3 personas, 5 competitors, 3 AI Search Trends topics, 25 sitemap pages, 1 page optimization/month; Looker Studio access; Google SSO; email support; 7-day free trial. This plan supports ChatGPT, Perplexity, Google AI Overviews, and Copilot. Google AI Mode is not included on this plan. 

• Enterprise: Custom pricing –  custom unique prompts, custom brand workspaces, custom user licenses, complete site audits, custom AXP, MCP and CLI access, advanced API access, SSO (SAML, OIDC), dedicated account team, executive/board reporting, 2 months free on upfront annual. This plan supports ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AI Overviews, Copilot, and Grok. 

Pros 

• Tracks real-time changes in AI citation behavior, allowing for immediate measurement of effectiveness. 

• Provides visibility into how a brand appears in AI-generated answers and recommendations. 

• Auto-detects technical issues preventing AI bots from consuming a site, which means crawlability problems impacting AI visibility can be quickly addressed. 

• Offers AXP (Agent Experience Platform) on Enterprise, working on top of existing websites to streamline content optimization for AI. 

Cons 

• The Core plan is limited to 1 brand workspace, which may restrict agencies or multi-brand companies. 

• The Core plan supports only 4 LLMs, requiring an Enterprise plan for full coverage across 9 LLMs, including Google AI Mode. 

• Limited to 5 site audits per month on the Core plan, which may not be sufficient for extensive website analysis. 

Notable Results 

• Clerk reported a 9x increase in sign-ups from AI search after using Scrunch (Alex Rapp, Head of Growth Marketing). 

Profound 

Profound focuses on providing real consumer panel data for AI Mode tracking, with Google AI Mode available exclusively on its Enterprise plan. It is best suited for large enterprises that require deep insights into consumer behavior within AI search. 

Key Features 

Profound offers Profound Agent Analytics, which provides full visibility into how AI crawlers access and interpret content. It includes a dedicated ChatGPT Shopping dashboard to help brands understand and optimize product visibility in AI-powered shopping results (Enterprise only). The Content Optimization feature transforms existing content into answer engine-ready assets. It also provides Prompt Volumes data, helping users understand search demand within AI. Profound integrates with WordPress, Akamai, AWS, Cloudflare, Fastly, Google Analytics, GCP, Netlify, and Vercel for Agent Analytics. Engine coverage scales with plan: Starter tracks ChatGPT only; Growth adds Perplexity and Google AI Overviews (3 engines total); Enterprise covers up to 10 engines including Google AI Mode. 

Pricing 

Profound offers several plans (per profound.io/pricing): 

• Starter:  

• 99/month(or 

• 99/month(or29/month billed yearly; 2 months free) –  50 prompts tracked, 1,500 responses monthly, 1 seat, 1 language, 1 region, 100 Profound Agent credits monthly, unlimited domains tracked. ChatGPT Shopping is unavailable; Google AI Mode is not included. 

• Growth:  

• 399/month(or 

• 399/month(or99/month billed yearly; 2 months free) –  100 prompts tracked, 9,000 responses monthly, 3 seats, 1 language, 1 region, 400 Profound Agents credits monthly, 4 content opportunities/week, CSV/JSON exports. Tracks 3 Answer Engines: ChatGPT, Perplexity, Google AI Overviews. Google AI Mode is not included. 

• Enterprise: Custom (tailored pricing) –  Up to 10 Answer Engines tracked (incl. Google AI Mode, Gemini, Claude, Copilot, Meta AI, Grok, DeepSeek), custom responses, custom seats, custom languages and regions, ChatGPT Shopping, Profound Sheets, API access, SSO/SAML, SOC2, dedicated specialist with 24-hour SLA. 

Pros 

• Annual billing offers significant savings (Starter  

• 29/moannuallyvs. 

• 29/moannuallyvs.99/mo monthly; Growth  

• 99/moannuallyvs. 

• 99/moannuallyvs.399/mo monthly). 

• Dedicated ChatGPT Shopping dashboard on Enterprise to understand and optimize product visibility in AI-powered shopping results. 

• Agent Analytics provides full visibility into how AI crawlers access and interpret content. 

• Recognized as the ‘deepest and most complete tool in the market’ by Skye Scofield, Marketing Lead at Statsig (vendor claim). 

Cons 

• The Starter plan is limited to ChatGPT only, with no other Answer Engines or content opportunities included. 

• ChatGPT Shopping is reserved for Enterprise, limiting e-commerce insights for entry-level users. 

• The Growth plan is limited to 3 Answer Engines and 1 language, which may not be sufficient for global or multi-engine coverage. 

• Google AI Mode is only available on the Enterprise plan, making it inaccessible for smaller teams or those on lower tiers. 

Notable Results 

• “We chose Profound because it seemed like the deepest and most complete tool in the market. We tried the others, and Profound was immediately the obvious choice.” –  Skye Scofield, Marketing Lead at Statsig. 

Which Tool Should You Use for AI Mode Tracking? 

The choice of AI Mode tracking tool depends on your specific needs and budget. 

• Peec AI is the best option for teams that want Google AI Mode tracking included in their base price, require daily tracking, and need actionable recommendations to guide their content strategy. Its MCP server and model flexibility offer a strategic advantage. 

• LLMrefs is ideal for teams seeking the lowest flat price with AI Mode included, offering weekly refresh rates and unlimited seats. It’s a strong budget-friendly choice for comprehensive AI visibility. 

• OtterlyAI is a viable option if you are already on their Standard or Premium plans and are willing to pay the additional add-on cost for AI Mode. It is not ideal for teams prioritizing AI Mode tracking as a primary, cost-effective feature. 

• Scrunch AI is best suited for Enterprise teams that need AI Mode tracking alongside a broad range of 9 LLMs and require SOC 2 compliance for security. Its Core plan does not include AI Mode. 

• Profound is best for Enterprise teams that require real consumer panel data for AI Mode tracking, as this feature is only available on its Enterprise plan. 

FAQ 

What is Google AI Mode and how is it different from AI Overviews? 

Google AI Mode is a dedicated conversational AI search interface within Google, providing full AI-generated answers to complex queries. It functions similarly to standalone LLMs like ChatGPT or Perplexity. AI Overviews, in contrast, are AI-generated summaries that appear directly within the standard Google Search Results Pages (SERPs), often above traditional blue links. The key difference lies in the user experience and the depth of AI interaction: AI Mode is a distinct conversational environment, while AI Overviews are integrated snippets within traditional search. Tracking both separately is crucial because they often use different source selection and citation logic. 

Which tools track Google AI Mode on their entry-level plans? 

Among the tools reviewed, Peec AI and LLMrefs include Google AI Mode tracking in their entry-level plans. Peec AI’s Brands Starter plan at $95 per month also includes AI Mode coverage. OtterlyAI offers AI Mode, but only as a paid add-on to its base plans. Scrunch AI and Profound reserve AI Mode tracking for their Enterprise-tier plans. 

How often does brand visibility change in Google AI Mode? 

Brand visibility in Google AI Mode can change frequently due to the non-deterministic nature of LLMs and their real-time source selection. While daily fluctuations are common, weekly trends provide a more reliable indicator of actual trajectory. Tools like Peec AI offer daily tracking, which means you can monitor these shifts in near real-time, allowing for quicker adjustments to content and GEO strategies. Other tools, like LLMrefs, provide weekly refreshes, which are sufficient for tracking longer-term patterns. 

Do I need a separate tool to track AI Mode and AI Overviews? 

No, you typically do not need separate tools if your chosen platform supports both. Many AI visibility tools, including Peec AI, LLMrefs, OtterlyAI, and Scrunch AI, track both Google AI Mode and Google AI Overviews within the same platform. However, it is important to verify that your chosen plan includes both, as some tools may offer one as a base feature and the other as an add-on or on higher-tier plans. Tracking both is essential because they represent distinct user journeys and citation opportunities within the Google ecosystem.