Until a few years ago, most experts agreed that mobile apps would become the main driving force in e-commerce. At the same time, a comfortable and easy-to-manage and use alternative in the form of PWA Storefront was found quite quickly.
What is PWA Storefront?
Progressive Web Apps or PWA is a modern technological concept that allows you to create a web resource that will be displayed in the user’s browser, but functionally and visually identical to a mobile app.
Moreover, Storefront PWA allows the resource to function even when the user does not have a stable Internet connection. An example is the Google Docs online office, which provides the ability to work offline.
Why it is beneficial to use the PWA Storefront
The number of mobile audiences is growing rapidly every year, so using the PWA Storefront is becoming a real necessity. Among the key advantages of this concept, the following features and solutions should be highlighted:
- Installing your app on a custom device.
This solution is extremely convenient for users who can install applications without having to visit application stores such as Play Store, Windows Store, and App Store. This greatly speeds up and simplifies the installation process.
- The resource remains available offline
PWA technology allows you to maintain a continuous user session, even in a situation where there is no stable Internet connection. The presence of such a function has a positive effect on conversion.
- Consistently high download speed
Progressive Web Apps have a faster page load speed than conventional websites. This technology helps to speed up the loading of website pages even with a weak Internet connection.
The presence of push notifications allows you to keep in touch with customers and convey important information to them at any time, increasing the engagement and interest of the audience.
All user data is transmitted exclusively over the HTTPS protocol, which provides the highest level of security.