In the past couple of years, we’ve seen a lot of beauty products from different markets. Korean beauty products are becoming increasingly popular, but there’s another up-and-coming market that’s causing waves. Canadian brands are slowly but surely becoming more popular across the globe, catching the eye of influencers and average shoppers alike.
People are leaning toward buying from a leading Canadian cosmetic store, not just because of the pretty packaging, but also the quality. These products are packing innovation, efficiency, and transparency. The world is just now starting to see it, and this article will explain exactly why.
The Core Values of Canadian Cosmetics
Nowadays, the majority of Canadian brands go by several mottos. “We are accountable” or “We believe in trust” is something that you’ll likely find in most Canadian skincare products. They’re shifting away from chemical ingredients and looking at natural, vegan ways to approach skincare. This is something that 90% of the global market seems to focus on, and Canadian manufacturers caught on to that quickly.
Canada also makes sustainable beauty practices a priority. Skincare providers and manufacturers understand the importance of chemical-free and cruelty-free skincare products more than ever. These core values go all the way down to the packaging, where brands are looking for an eco-friendly way to deliver their products.
Popular Canadian Cosmetic Brands Making Waves
The Canadian beauty industry is thriving through its modern skincare routines. However, some brands have succeeded in obtaining international reach, one product at a time. Here are some that blew into the US and European markets like a storm.
- MAC Cosmetics
MAC Cosmetics may be a subsidiary brand of Estee Lauder right now, but it’s still one of the most renowned companies in the world. The cosmetics brand has more than 500 stores all over the world, and if its quality isn’t enough, people love it for its initiatives. For instance, MAC raised more than $400 million for HIV and AIDS initiatives, committing to numerous social causes.
- The Ordinary
Launched under Deciem’s flagship, The Ordinary became popular due to its low prices in comparison to other OTC skincare brands. The reason why this caused waves is that it sports numerous medical-grade ingredients such as retinoids, hyaluronic acid, and niacinamide. It offers minimalist packaging, and it has become increasingly popular among teenagers and Gen Z, who love it for its effectiveness and transparency.
- Maple Organics
Maple Organics is a Canadian-based pharmaceutical brand that is slowly but surely gaining speed all over the world. The company aimed to merge beauty and wellness into one package, offering products that are not only effective but also ethically sourced. The company puts great focus on sustainability and draws its customers through its clean ingredient list and biodegradable packaging.
The Bottom Line
Canadian cosmetics have a strong foundation for sustainability, quality, and innovation. That alone sets them up for global expansion, as more and more people are looking for ethically sourced products. These popularity trends are only expected to grow with time, especially as other brands are slow to catch up with these preferences.
