‘Right pricing’ in today’s real estate market

By Ray Kutylo
Signal Contributing Writer

‘Right pricing’ of the home is listing the home at a price designed to get the seller the highest sales price within the timeframe that works for the seller.

Getting to the right price involves a knowledgeable assessment of market conditions including recent past sales and current direct competition of comparable properties, and how the seller’s property is similar (or dissimilar) in location, condition, features and upgrades.

An experienced Realtor will also advise their sellers on preparing the home for sale. While many homes are ready for sale, getting the highest price often includes some preparation, which may include cleaning, painting, de-cluttering and pre-packing, staging and addressing deferred maintenance items. It is all about spotlighting the appeal and strengths of the property and minimizing or eliminating obstacles and doubt in the prospective buyer’s mind. Remember, the buyer will always overestimate the costs of corrective measures in assessing value and will mentally deduct them (and more) from the listed price.

Right pricing also includes the motivation, plans and timeframe of the seller.

Most sellers want to close the sale of their home in three months or so. Escrows take on average 30 to 45 days, but can be shorter. So fully exposing the home to the market for 30 to 45 days will generally find the one buyer who will pay the highest and best price.

Personally, I am not a fan of “I sold this home in one day!” marketing. While some sellers love this, I believe that getting the highest price for my sellers involves maximum exposure to the market, including leveraging the power of the Multiple Listing Service with all of the Realtors (and their buyers), comprehensive exposure to the e-Buyers through over 50 Internet platforms, open houses, broker opens and personal follow-up on all showings. But that may be just me. I am committed to getting my sellers the highest price possible from the one buyer willing to pay it.

Ray the Realtor Kutylo and the SCV Home Team deliver Service, Commitment, and Value to both Buyers and Sellers in every single real estate transaction.  Call 661-312-9461 or email at [email protected]. California DRE# 00918855

Advertisement

Latest Stories