Pardee Homes’ Aliento community in Santa Clarita was featured on “Rock the Block,” one of HGTV’s new home-design shows that premiered in October.
The show, hosted by realtor Drew Scott of “Property Brothers,” featured design stars Leanne Ford of “Restored by the Fords,” Jasmine Roth of “Hidden Potential,” Mina Starsiak Hawk of “Good Bones” and Alison Victoria of “Windy City Rehab.”
In the show, these four women were each given one of four identical Pardee Homes properties, located in Aliento’s Arista neighborhood, to renovate with just four weeks and a budget of $175,000, competing to add the most property value to each home.
“We delivered them like a blank canvas, and then they came in and brought it to life,” said Lyndsay Fuller, director of sales and marketing at Pardee.
The process began when HGTV approached Pardee back in January with the concept.
“Together, we sort of massaged it, and then when it was a fully baked idea, I brought it to (Dave Little, president of Pardee Homes Los Angeles) and he loved it,” Fuller said.
Though designers had the freedom to design each home in their own style and slightly alter the floor plan to fit, Pardee still had veto rights.
“There have been some ‘aha’ moments for us, which is what we wanted,” Little said. “There were also some things that we came away with that we’re going to incorporate going forward in some of our designs.
“Yeah, we were really excited to do this really for if nothing else than for these fresh ideas that we can put into our new homes,” Fuller added.
Pardee now also offers any buyer the opportunity to choose from eight “Get the Look Packages,” which include each of the four kitchen or bathroom designs created by the designers on “Rock the Block,” for their own homes.
“We’ve worked with our design team, and we also have everything that they put into the kitchen, so we will help you get the look of this kitchen,” Fuller said. “We want to deliver you a beautiful, unique home, so our options program is usually a lot more robust.”
“High-end design isn’t just for custom homes; it’s also available on the production-home level,” Little added.
Following the season finale, those newly renovated homes went up for sale, and the public will have the chance to tour and make an offer on them on Saturday at the Rockin’ Reveal Party, which, in addition to tours, will feature small bites, craft beer, live entertainment and fun activities for kids, according to event organizers.
“To me, the coolest part about all of this is that the public can actually buy these homes,” Fuller said. “You watch those shows and you never get that opportunity, but now, you can be that couple.”
The 2,530-square-foot homes featured on the show all offer three to four bedrooms, two-and-a-half to three baths and two-bay garages. When finished, the Aliento community is expected to include nearly 500 homes across four neighborhoods.
The Rockin’ Reveal Party is scheduled 11 a.m. to 3 p.m. on Saturday at Aliento’s Arista neighborhood, located at 25068 Cypress Bluff Drive. For more information, visit AlientoLiving.com/RockinReveal.
For more information on “Rock the Block,” visit hgtv.com/shows/rock-the-block.
