The Power of Social Proof: How Customer Advocacy Drives Higher Conversion Rates 

In the world of advertising, customer advocacy has become an essential strategy for boosting conversion rates. Rather than relying on paid ads and brand-centric messages, this approach uses the genuine…

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Read more about the article Elks Lodge hosts annual car and bike show to support local charities  
Over 1000 people attended the SCV Elks Lodge No. 2379 annual Bike and Car Show on Saturday on Sierra Highway. 091424 Katherine Quezada/The Signal

Elks Lodge hosts annual car and bike show to support local charities  

Members of the Santa Clarita Elks Lodge No. 2379 on Sierra Highway were all-hands-on-deck for their biggest annual car and bike show to date, held on Saturday and aimed to…

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Read more about the article City Council calls for Public Safety Committee meeting 
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City Council calls for Public Safety Committee meeting 

The city of Santa Clarita is convening a meeting Friday morning of the Santa Clarita City Council Public Safety Committee, which is expected to discuss “an update on local public…

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Read more about the article County looking at $7.5M project for The Old Road upgrade 
A garbage truck drives over a bridge on the Old Road over Castaic Creek on Thursday morning. Trisha Anas/ The Signal.

County looking at $7.5M project for The Old Road upgrade 

A multi-million-dollar project to seismically retrofit a part of The Old Road over Castaic Creek is up for approval at Tuesday’s Board of Supervisors meeting.  The county Department of Public…

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Read more about the article Valencia students debut International Culture Night 
Students and clubs from around the district pass out food from their cultures during Valencia High School's inaugural district-wide International Culture Night on Wednesday, Sept. 18. Habeba Mostafa/ The Signal

Valencia students debut International Culture Night 

Students of various cultures from across the William S. Hart Union High School District made their way to Valencia High School for the inaugural district-wide International Culture Night on Wednesday. …

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Read more about the article Reyes Winery hits the market at $2.7M 
The seventh annual Sierra Pelona Valley Wine Festival on Saturday drew one of the best turnouts yet to the Reyes Winery in Agua Dulce, winery owner Robert Reyes said. Emily Alvarenga/The Signal

Reyes Winery hits the market at $2.7M 

Santa Clarita Valley winery real estate might be turning into a buyer’s market if this keeps up.  Robert Reyes of Reyes Winery confirmed Thursday he was putting that property on…

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Hart district responds to nationwide trend of threatening messages 

In response to a nationwide trend of threatening messages toward schools on social media, the William S. Hart Union High School District sent a message to parents and staff Thursday…

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Read more about the article Nicole Jolicoeur is named Hart District Teacher of the Year 
Nicole Jolicoeur, a Rancho Pico Junior High School special education teacher, was selected as the William S. Hart Union High School District Teacher of the Year for the 2024/2025 school year. Courtesy of Debbie Dunn.

Nicole Jolicoeur is named Hart District Teacher of the Year 

Nicole Jolicoeur, a Rancho Pico Junior High School special education teacher, was selected as the William S. Hart Union High School District Teacher of the Year for the 2024/2025 school…

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Read more about the article Old Glory set to be recognized as a historic landmark 
A 400-year-old oak tree named Old Glory, is in the beginning stages of becoming a historic landmark after a motion introduced by 5th District Supervisor Kathryn Barger. 091924 Katherine Quezada/The Signal

Old Glory set to be recognized as a historic landmark 

It’s been 21 years since tree activist John Quigley spent 71 days sitting in a 400-year-old tree known as Old Glory in an effort to save it from being destroyed…

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Read more about the article Deputies to step up patrols around In-N-Out 
The Santa Clarita Valley Sheriff's Station. Courtesy of the city of Santa Clarita.

Deputies to step up patrols around In-N-Out 

After several fights were reported and several other calls for service made to the Santa Clarita Valley Sheriff’s Station, deputies might be especially visible near the In-N-Out on Bouquet Canyon…

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Read more about the article City Council approves open space land purchase 
The Santa Clarita City Council has approved the purchase of approximately 242 acres for the open space preservation district in the city’s ongoing effort to preserve open space lands and complete a greenbelt around the perimeter of the Santa Clarita Valley. Screenshot from City of Santa Clarita website.

City Council approves open space land purchase 

The Santa Clarita City Council has approved the purchase of approximately 242 acres for the open space preservation district in the city’s ongoing effort to preserve open space lands and…

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Read more about the article SCV Football: 2024 Foothill League preview  
Hart running back Zach Rogozik (22) runs the ball against Birmingham's Jay Saucillo (18) during the second quarter of Friday's game at Hart High School on Sept. 13. Habeba Mostafa/ The Signal

SCV Football: 2024 Foothill League preview  

By Justin Vigil-Zuniga and Tyler Wainfeld Signal Sports Writers  Foothill League football is finally here.  After four weeks of pre-season, coaches are gearing up their teams for action in one of…

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Read more about the article SCV High School Football Standings
SCCS quarterback Mason Rappleye runs the ball against Awaken Christian. Photo courtesy of Lori Patton.

SCV High School Football Standings

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House passes bill to deport illegal immigrants convicted of sex offenses 

By Zachary Stieber Contributing Writer  The U.S. House of Representatives on Wednesday passed a bill that would authorize deportation of illegal immigrants who have been convicted of a sex offense such…

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